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52-storey Potter Tower Broadbeach could be stalled indefinitely (24/09/10)

A LANDMARK 52-storey development planned for Broadbeach could be stalled indefinitely as nearby business owners prepare to fight the application – locals set for war over Potter tower!

The tower, proposed by Mermaid Beach developer the Potter Group, would be the largest building in Broadbeach.

It would replace a strip of neighbourhood shops on Main Place, parallel to the Gold Coast Highway, opposite the Gold Coast Convention Centre.

Signage has been placed at the site inviting community comment, because the proposal exceeds the requirements of the local area plan.

Potter Group consultant Brent Hailey said he hoped the high rise would be the first transit-oriented development on the Gold Coast.

“The site is positioned perfectly, next to the proposed rapid transit, in the heart of Broadbeach,” he said.

“A large information board has been erected outside the site and we welcome community input.

“We will work closely with the council and the community to overcome concerns.”

But locals want the proposed tower’s height lowered, insisting that 52 storeys would be wrong for the suburb.

Neighbouring business owner Stephen Lindeblad said that Main Place traders would oppose the development.

“Main Place has a village feel that needs to be protected. A 52-storey development does not fit the character of the area,” he said.

“This development takes half the neighbourhood shopping strip away and leaves 20 shops behind. How will we survive?

“Traders have formed an informal group and we will fight against the Potter Group’s plans.”

Meanwhile solicitor Col Myers, who represents the Phoenician Resort’s body corporate, said his client also would fight the application due to its height.

Area councillor Eddy Sarroff said that he wanted a better outcome for Broadbeach.

“This is a prime site in the centre of the Broadbeach precinct. It was always going to be developed,” he said.

“But I do think the proposed development is too intense for the area.

“I would like to see the developers working with council to reduce the height and density.”

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